ECOC Exhibition a sell-out as Market Focus attracts speakers from IBM, BT and Microsoft

Created July 25, 2018
News and Business

ECOC Exhibition 2018 is set for certain success as organiser Nexus Media Events Ltd. announced it has sold all stand spaces, with Optotec S.p.A., Summitomo, Fujikura, Senko, EXFO, Viavi, Sanwa, Ethernet Alliance and the Consortium for On-Board Optics (COBO) among the latest to confirm attendance. Exhibitors will be joined by 12 exhibitors from host nation Italy, where the event will take place in Rome at a pivotal point for the telecoms industry.

With the Market Focus Call for Speakers now closed and the number of submissions higher than ever, global giants such as IBM, BT and Microsoft have all put their names forward for selection. This unprecedented response to the Call for Speakers follows the recent announcement of a New Markets track being added to the Market Focus agenda for the first time.

“Operators are increasingly turning to fibre to fulfil government broadband targets and increasing consumer demand for speed and capacity, making ECOC 2018 a must-attend event for anyone in the industry. With confirmed sponsors including names such as Inphi, Intel, Molex, Effect Photonics, Axertis, KOC, Tektronics, and Ciena, with Coherent Solutions as the lanyard sponsor, we are anticipating another successful exhibition this year,” says Beverley Lucas, event director at Nexus Media Events Ltd.

Beverley adds, “The addition of the New Markets track within Market Focus has generated increased levels of anticipation for attendees and with the focus also turning to the latest developments across the industry, such as 5G, the IoT, FTTx, 100G and 400G transmission standards, this year’s Exhibition looks set to be as relevant and cutting edge as ever,” added Beverley.

The Market Focus Committee is currently processing speaker submissions with names of confirmed speakers soon to be announced. In addition to the acclaimed Market Focus and FTTx Village, there will also be a variety of workshops taking place to be presented by the Fraunhofer Heinrich Hertz Institut and the Technology Infrastructure Project.

COBO is among the first-time exhibitors at the show and said the focus on future-proofing fibre optic deployments was among the reasons it chose ECOC to showcase its work on on-board optics to the industry.

“As Europe’s leading optical exhibition, ECOC gives us the perfect platform to showcase the world’s first on-board optics specification and our ongoing work to create a common specification for optics that reside on the motherboard to a very relevant audience,” says Brad Booth, COBO President and Principal Engineer at Microsoft.

ECOC, now in its 23rd year, is the largest optical communications exhibition in Europe and attracts over 5,000 key decision makers from all around the world – bringing together manufacturers, suppliers and service providers to networking, gain insights on the latest developments, new products and trends in the industry.

ECOC 2018 will take place from 24-26 September at the Fiera Roma in Rome, Italy.

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This article was written
by Peter Dykes

Peter Dykes is a independent telecoms and technology journalist who has over that last 30 years written for a wide range of B2B publications and companies. A former BT engineer, he specialises in networks and associated support systems. He is currently Editor of Optical Connections.